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Website optimization comes with some tangible results, like new business or referrals, however, one of the most important benefits comes in an improved knowledge and understanding of the industry you’re in and the competition surrounding you. An SEO agency can be a great partner and act as a third party when it comes to your trade and the people you’re fighting with for business.Here’s an SEO example: take the 2 phrases “2014 Jeep†and “2014 Jeep Patriot Under 20,000 Miles.†Both phrases seem like decent phrases to optimize for, however, there is a big difference in user-intent when searching for both. The first phase is more of a research phrase, someone just looking for information on Jeeps made in 2014.

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SEO strategy is about improving the whole user experience, and this encompasses a well-structured, clean, and uncluttered website. The longer a casual visitor stays, the more likely they are to decrease the bounce rate and increase page views. Plus, mobile compatibility is becoming increasingly more important, as 62% of companies that designed a site specifically for mobile had increased sales.